New EU AI Act and Its Impact on Business

The recent enactment of the EU's AI Act represents a pivotal change in the AI landscape. Set for implementation in May 2024, the act classifies AI systems by risk levels, imposing stricter controls on those that could significantly impact human rights or safety. Moreover, it bans practices like mass surveillance and social scoring. Furthermore, it requires clear disclosure when users interact with AI and mandates human oversight for critical decisions. Firms failing to adhere to these standards face tough penalties, including fines and market restrictions, as the legislation aims to harmonize technological advancement with individual rights and public safety.

Impact of the AI Act on Businesses

The impact of this regulation, when fully in force, will have many business consequences. With the goal of not being exhaustive, we have reduced them to four.

  1. Regulation of high-risk applications: The law categorizes AI applications according to their risk level, focusing on intensively regulating those considered high-risk in sectors such as health, transportation, and education. This means that companies operating in these areas will have to subject their products to stricter compliance evaluations before their market launch.
  2. Specific prohibitions: The AI Act bans certain practices it considers dangerous, such as Chinese-style social scoring systems and toys that use AI to incite dangerous behaviors in minors. Companies will need to review their products and services to ensure they do not violate these standards.
  3. Transparency and labeling: One of the pillars of the AI Act is transparency. Companies will be required to inform users when they are interacting with an AI, which involves changes in how user interfaces and notification systems are designed.
  4. Supervision and governance: The new legislation also requires adequate human supervision in high-risk AI systems, and companies must establish and maintain detailed records of AI activity to facilitate audits and ensure regulatory compliance.

Preparations for Companies

Once the impacts are known, it is advisable for your company to progressively adapt to this new regulatory environment. Below I propose some lines of work that, from my point of view, are of transcendental importance to start this adaptation.

  1. AI impact assessment: Before implementing any AI solution, companies should conduct an impact assessment that includes risk analysis and mitigations. This is not only a legal requirement for certain types of AI, but also a good business practice to prevent future problems.
  2. Training and professional development: Training in AI ethics and regulatory compliance will become indispensable. Companies will need to train their development teams and executives to understand and correctly apply the AI Act rules.
  3. Investment in supervision technology: Investing in tools that allow monitoring, auditing, and modifying AI systems will help companies stay compliant and react quickly if problems arise.
  4. Collaboration with regulators and experts: Companies would do well to seek the advice of experts in regulation and AI ethics, and participate in forums and consortia discussing the implementation of the AI Act. This collaboration can facilitate a better understanding of regulatory expectations and best practices in the industry.

Opportunity of a New Regulatory Framework

The AI Act poses a significant challenge but also offers a chance for companies to showcase their commitment to responsible technological development. Furthermore, organizations that adapt to these regulations proactively will not only dodge penalties but will also earn consumer trust and position themselves as leaders in ethical AI adoption. Consequently, it is crucial for companies to start preparing now by aligning their strategies and operations with this new legal framework. This proactive approach will facilitate a smoother transition and ensure compliance.

You can learn more about the implementation of AI projects reading my last article The Challenge of Establishing an AI Ethics Committee in the Company.

Ricardo Alfaro

trabajo cooperativo y colaborativo

The Challenge of Establishing an AI Ethics Committee in the Company

At the confluence of technological innovation and corporate responsibility, artificial intelligence (AI) stands as a fundamental pillar of business progress. However, this advancement is not without ethical challenges that require careful and deliberate management. The AI Ethics Committee (AIEC) presents itself as the essential compass for companies looking to navigate this new digital horizon responsibly. It aims to ensure that the development and application of AI align with fundamental ethical principles and corporate values.

It's also important to note that the perception and application of AI ethics vary significantly between regions. While an innovation-focused approach with a tendency towards self-regulation prevails in the United States, Europe leans towards a stricter regulatory framework, as demonstrated by the GDPR and the new EU AI Act. China, on the other hand, balances technological development with rigorous state control. This diversity reflects the complexity of implementing ethical practices in a globalized context, where cultural and political differences influence technology adoption.

In any case, establishing an ethics committee within the company for the use of AI is not just a measure of corporate responsibility but also an essential strategy to mitigate legal, reputational, and operational risks. By ensuring that the development and application of AI are conducted ethically, companies can strengthen their corporate integrity and build a trust relationship with their customers and society at large.

The Functions of the AI Ethics Committee (AIEC)

The AIEC acts as a guardian of corporate integrity, facing challenges ranging from its position within the organizational structure to the diversity and competence of its members, its integration with the organization, and the evaluation of its impact and return on investment (ROI). The main goal is to ensure that the use of technology in the company aligns with fundamental ethical principles and corporate values. It can perform several critical functions, including the following:

  • Ethical Impact Assessment: Before implementing AI solutions, it is advisable to evaluate their potential impact on employees, customers, and society at large. This includes considerations about privacy, data security, and the risk of algorithmic bias.

  • Development of Policies and Guidelines: Create an ethical framework for the development and use of AI in the company, including policies on transparency, accountability, and the protection of personal data. This function, when well exercised, can prevent disorganized growth in the use of AI in the company with the legal and reputational risks that this may entail.
  • Training and Awareness: Promote a culture of ethical responsibility among AI developers and other employees, through training and raising awareness about the ethical implications of their work. This is a very novel topic, and often the HR function does not have the necessary expertise to assemble learning programs. In that context, the Committee can act as an internal advisor on the subject.
  • Supervision and Continuous Review: Monitor the implementation of AI and periodically review practices and policies to ensure their continuous alignment with ethical and legal principles. This task will end up being the most structural since the committee members have the knowledge and experience to validate the projects that are being implemented.

Challenges of the AIEC

The creation and effective operation of the AI ethics committee present multifaceted challenges for the person who has to promote its creation. Below are the main ones.

  • Composition: We are talking about AI, a technological, novel concept with few qualified professionals with proven experience. The first challenge you must address refers to the profile of the members. It is not advisable for all to have a similar profile. On many occasions, the ethical issues they will address will require a multidisciplinary approach that includes experts in AI, ethics specialists, legal professionals, and external voices to enrich the discussion and analysis of ethical dilemmas.

  • Integration with the Rest of the Organization: If you want the committee to be successful in performing its functions, you must ensure that its recommendations translate into concrete actions and changes in business practices that can be effectively implemented. For this, you must establish effective communication channels and constant collaboration with other departments to influence business practices.
  • Measuring Impact and ROI: Periodically, you should assess the impact through metrics such as the reduction of legal and reputational risks, the improvement in customer satisfaction, and the establishment of specific KPIs to measure compliance with ethical policies.

Some practical Examples and Resources

Several leading technology companies and other sectors have established ethics committees to oversee their AI practices. Google, for example, established an AI ethics committee following the controversy around its Maven project with the Pentagon (although it faced internal criticisms and challenges, underscoring the importance of transparency and broad participation in these committees). On the other hand, IBM has been a pioneer in promoting AI ethics, establishing principles of trust and transparency and actively participating in political and regulatory discussions on AI ethics.

On the other hand, offers interactive scenarios to reflect on ethical decisions in the context of AI. Also, "Weapons of Math Destruction" by Cathy O'Neil (Crown Publishing) and "Life 3.0: Being Human in the Age of Artificial Intelligence" by Max Tegmark (Knopf Publishing) are essential readings that explore the ethical and social implications of AI.

For Further Inquiry…

If you are passionate about the topic of ethics applied to AI, I recommend reading "AI Ethics" by Mark Coeckelbergh (MIT Press), as it provides a broad view of the ethical challenges of AI in contemporary society. And also "The Ethical Algorithm" by Michael Kearns and Aaron Roth (Oxford University Press), offers an accessible introduction to how algorithms can be designed with ethical considerations in mind.

These readings offer valuable perspectives on the ethical complexities in the era of AI and are essential for those seeking to understand and address these challenges effectively.

Ricardo Alfaro.

How to Identify AI use cases in Business


The modern business framework is characterized by being highly dynamic. Artificial Intelligence (AI) is used not only as a cutting-edge tool but also as an essential turning point that aids in development and innovation. In this article, we will offer some suggestions on how to identify, select, and prepare AI use cases that successfully align with your company's strategic goals.

Delving into AI and its Transformative Potential

Generative Artificial Intelligence is a branch of artificial intelligence that focuses on creating original content from large amounts of data. In this respect, it differs from traditional AI, which deals with processing huge herds of pre-existing data with a view to making decisions or even predicting the future. Thus, Generative Artificial Intelligence applications range from writing and generating texts to creating music, artworks, and much more, casting a new light on modern business. 

In this article, we refer to generative artificial intelligence with the generic term AI.

Analysis of Business needs and objectives

To successfully navigate the ocean of possibilities offered by AI, it is essential to start with a detailed and strategic analysis of your company's specific needs and objectives. This is the foundation upon which successful guidelines in obtaining Generative AI (GAI) will be developed. Let's see how to do it:

a. Comprehensive Evaluation of Current Operations

Begin with an exhaustive audit of current processes and operations. Identify areas where efficiency can be improved. Are there repetitive tasks that consume valuable time? Are there processes that can be automated or optimized using AI? For example, in the manufacturing sector, AI can predict machinery maintenance, reducing downtime and improving operational efficiency.

b. Analysis of customer experience

Customer experience is a fertile field for AI. Analyze how your customers interact with your company, something we often forget to iterate. Are there friction points in the customer journey that could be smoothed out with AI? In the retail sector, for example, AI can personalize the shopping experience, offering recommendations based on previous buying behavior.

c. Prospecting for innovation and competitiveness elements

You can evaluate how AI can drive innovation in your company. Are there opportunities for new products or services that could be developed using AI? For example, in the financial services sector, AI can help develop more sophisticated predictive models for risk assessment.

d. Consideration of internal culture and readiness for change

This is no minor issue. Your company's culture and willingness to change can affect the implementation of AI. Training and change management are crucial aspects to ensure a smooth transition to the adoption of new technologies.

Impact and feasibility assessment

The assessment of impact and feasibility is a critical step on the path to successful implementation of AI. By carefully considering both the potential benefits and practical challenges, and aligning these efforts with corporate strategy, your company can make the most of the opportunities offered by AI, thus ensuring a more innovative and competitive future. Let's see it in three steps:

a. Assessment of potential impact in different areas

To ensure effective implementation of Artificial Intelligence in your company, it is crucial to carry out an assessment of the potential impact that this technology can have on various key business areas. This assessment will not only allow you to identify the most promising opportunities but also help to face challenges and adjust strategies to maximize benefits. Next, we will explore how AI can have a significant influence in critical areas such as marketing, supply chain, and product development.

  • Impact on Marketing: AI can revolutionize your marketing strategy. For example, the generation of personalized content can increase customer engagement and improve conversion rates. You can evaluate how it can improve your digital marketing campaigns, customer segmentation, and personalization.
  • Impact on the Supply Chain: AI can optimize the supply chain, from demand forecasting to inventory management. You can analyze how AI can reduce costs, improve efficiency, and increase customer satisfaction through faster and more accurate delivery.
  • Impact on Product Development: In product development, AI can shorten design cycles, allow for greater customization, and enhance innovation. Thus, you can evaluate how it can help in product design, simulation, and testing.

b. Assessment of Technical and Economic Feasibility

Financial resources are indeed necessary. However, before addressing this, it is important to ensure that your organization has the required skills to embark on the implementation of AI. These skills can be both technological and, especially, human. Therefore, technical feasibility takes priority over economic feasibility.

  • Technical Feasibility: First of all, you must determine whether you have the necessary technical resources, such as adequate IT infrastructure and specialized AI talent, to implement AI solutions. If not, consider the necessary investments or the possibility of strategic partnerships.
  • Economic Feasibility: Conduct a cost-benefit analysis. Do not take at face value what sector providers explain to you, on paper everything has advantages. You must include in the analysis the cost of implementing AI, training personnel, and changes in infrastructure, against the expected benefits such as increased revenue, cost reduction, and efficiency improvement.

c. Identification of short and long-term objectives

Ensure that the implementation of Generative Artificial Intelligence is aligned with the overall vision and strategy of your company. AI should be considered as a facilitator to achieve long-term business objectives, rather than an end in itself. Therefore, it is crucial to clearly divide between short and long-term goals.

  • Short-Term Objectives: Identify immediate benefits, such as task automation and improvement in operational efficiency. These objectives can offer quick returns and help build the business case for broader investments in AI.
  • Long-Term Objectives: Consider how AI can transform your business in the long term. This may include the creation of new business models, the transformation of products or services, or the redefinition of the customer experience.

Prioritization Based on Return on Investment (ROI)

After understanding the business needs and objectives regarding the application of AI in your company and evaluating the impact and feasibility, it is time to prioritize based on the expected Return on Investment (ROI), a crucial step in this exciting journey towards digital transformation.

a. Demystifying ROI in the Era of AI

ROI is not just a set of numbers; it is a narrative that speaks about the efficiency, effectiveness, and, most importantly, the viability of your investments in AI. To unravel this narrative, start by identifying the tangible and intangible benefits that AI can bring to your company.

b. Tangible Benefits: The numerical evidence

Tangible benefits are those that you can measure directly in financial terms. For example, in the case of a customer service chatbot powered by AI, tangible benefits may include the reduction of labor costs and increased efficiency in resolving queries. Here, the calculation of ROI involves comparing the cost of development and maintenance of the chatbot with the savings in labor costs and the increase in customer satisfaction.

c. Intangible Benefits: Beyond the numbers

Intangible benefits, although not directly reflected in your bottom line, are equally important. They include improvements in customer satisfaction, brand image, and innovation. For example, the implementation of a personalized recommendation system may not show an immediate ROI, but it improves the customer experience, which in the long term translates into greater loyalty and customer retention.

d. Prioritization based on data

Use data and analysis to prioritize AI projects. Projects with a clear and quick ROI should be at the top of the list, especially if you are in the early stages of adopting AI . These 'quick wins' can generate confidence and support for more ambitious and long-term investments. In any case, always evaluate the level of risk associated with each AI project, along with the time it will take to see a return.

Do not focus solely on short-term ROI. Consider how AI projects can contribute to your long-term strategic objectives. Some investments in AI may be strategic, opening up new market opportunities or creating fundamental capabilities for the future.

Finally, ensure that the prioritization of AI projects is aligned with the overall strategy of the company. Projects that directly support your strategic objectives should be prioritized, even if their ROI is more difficult to measure.

Author: Ricardo Alfaro

5 Innovation strategies to transform your company

Innovation: The Key to Business Transformation

Innovation is no longer a luxury but a pressing necessity. In a business world that moves at a fast pace, immobility is synonymous with obsolescence. The critical question is not whether to innovate, but how and when to do it. There are multiple facets of innovation, and in this article, we will explore the various ways it can manifest within a company.

1 . Incremental Innovation: Perfecting What Exists

Incremental innovation focuses on improving and refining what is already established. Take Volvo, for example, whose evolution in automotive safety is the result of continuous and focused improvements, consolidating its reputation in passenger protection.

To embed this mindset in an organization, it is crucial to foster an ecosystem that celebrates each advance, no matter how small, and promotes constant and organic evolution.

2 . Radical Innovation: Changing the Game

Radical innovation introduces significant changes that redefine markets. Apple, with its iPhone, not only changed the perception of smartphones but also redefined mobile communication.

Igniting this innovative spark requires an environment that rewards boldness and imagination, supported by strategic investments in R&D and a culture that celebrates disruption and continuous learning.

3 . Business Model Innovation: Redefining Value

This innovation involves changing how a company generates and captures value. Airbnb is a classic example, transforming the accommodation market without owning properties.

Implementing this type of innovation requires a climate that promotes curiosity and a willingness to experiment, adapt, and adopt new perspectives that challenge the norm.

4 . Open Innovation: Collaboration Without Borders

Open innovation involves integrating ideas and solutions beyond the company's walls. Procter & Gamble, with "Connect + Develop," has created global synergies that accelerate the development of innovative products.

To promote this innovation, it is essential to have a culture that values and rewards external collaborations and establishes platforms that facilitate the exchange of knowledge.

5 . Management Innovation: Leading with Vision

Innovation in management goes beyond products or services; it's about how a company is led and managed. Zappos, with its Holacracy model, and Google, with its "20% time" policy, are examples of companies that have redefined leadership to foster creativity and innovation.

The adoption of agile methodologies and digital transformation are also crucial aspects of management innovation, allowing companies to be more flexible and efficient.


Innovation is fundamental for any organization that seeks to lead its industry. By adopting these five innovation strategies, companies will not only survive but also become benchmarks, setting the pace of change in their respective fields.

To delve deeper into this topic, "Reinventing Organizations" by Frederic Laloux is an essential read, as is the Harvard Business Review article "The 12 Different Ways for Innovation," which highlights the importance of adopting multiple approaches for comprehensive transformation.

Ricardo Alfaro


liderazgo en la era digital

How to Boost Innovation with Mentoring and Coaching


Mentoring and coaching are essential practices that can help employees develop their critical and creative thinking skills, as well as drive innovation within a company. These practices provide personalized guidance, foster continuous learning, and promote problem-solving.

Before delving deeper, it's important to highlight the fundamental differences between coaching and mentoring:


Coaching focuses on the present and immediate future. Its goal is to help individuals identify specific goals and develop skills and strategies to achieve them. The relationship between the coach and the coachee (client) is temporary and more formal. The coach provides guidance, support, and regular feedback. For a deeper understanding of the subject, we recommend the book "Coaching for Success" by Talane Miedaner.


Mentoring, on the other hand, centers on long-term development. A mentor shares their experience, knowledge, and wisdom with the mentee (learner) to help them grow and advance in their career or life. Unlike coaching, the relationship between the mentor and the mentee is more enduring and personal, based on trust and guidance over time. The book "The Power of Mentorship" by Tom Pace delves into the concept of mentoring.

In addition to traditional mentoring, there is a growing practice of "reverse mentoring," where younger employees or those with different backgrounds offer fresh perspectives and innovative approaches to their more experienced mentors.

In summary, coaching focuses on short-term goals and uses a more structured and formal approach, while mentoring focuses on long-term development and is based on a more personal and trusting relationship. Both approaches are valuable and can be used according to individual needs and goals. The mentioned books provide a deeper understanding of these concepts.

Mentoring Programs Focused on Promoting Innovation

Within the fabric of an innovative organization, mentoring becomes a powerful catalyst. Mentoring is often thought of as a one-way relationship in which an experienced mentor guides a less experienced mentee. However, in the context of business innovation, this perspective expands to embrace a more dynamic and multidirectional approach. Mentoring becomes an ecosystem of shared knowledge, where experience flows in all directions, from new voices to experienced ones.

In this section, we will explore examples of mentoring programs that have challenged conventions, transforming organizations into nurseries of innovation. These programs have not only accelerated the onboarding of new employees and fostered collaboration between teams but have also allowed fresh ideas and innovative perspectives to naturally flow within the organization. The result is the development of new products, cutting-edge technological solutions, and a corporate culture that embraces innovation as a core value.

Let's look at some examples in leading companies.

Microsoft - "MyMicrosoftMentor"

Microsoft has successfully implemented a reverse mentoring program called "MyMicrosoftMentor," which connects employees from different divisions and levels. This program has accelerated the onboarding of new employees, fostered collaboration between teams, and enabled fresh ideas and innovative perspectives to naturally flow within the organization, leading to the development of new products and technological solutions.

IBM - "MentorConnect"

IBM is known for its mentoring program "MentorConnect," which pairs employees from different levels and areas to promote professional and personal development. The program has been successful in knowledge transfer and in creating a culture of continuous learning.

Cisco - "Cisco Mentoring Central"

Cisco offers a mentoring program called "Cisco Mentoring Central" that connects employees worldwide. This program has been effective in fostering growth and collaboration within the company.

Salesforce - "Adelante"

Salesforce has a program called "Adelante" that focuses on diversity and inclusion. It connects employees from different backgrounds to promote equal opportunities and career development.

Intel - "Mentor Connection"

Intel has an internal mentoring program called "Mentor Connection" that has been praised for its effectiveness in employee retention and leadership development.

These examples demonstrate how internal mentoring programs can be highly effective in developing employees, retaining talent, and promoting a culture of continuous learning and growth within organizations.

Coaching Programs Focused on Fostering Innovative Leadership

In a business world characterized by volatility, uncertainty, and a growing need for innovation, leadership plays a crucial role. Today's leaders face the challenge of not only managing teams effectively but also inspiring a culture of innovation that drives the generation of disruptive ideas. This is where coaching in innovative leadership emerges as a guiding light and a driver of change.

In this section, we will see how leading companies have adopted strategic approaches to empower their leaders and guide them in creating teams and work environments that embrace innovation as an integral part of their DNA. In this sense, coaching in innovative leadership goes beyond improving traditional leadership skills. It goes further, challenging leaders to think creatively, approach challenges from unexplored angles, and foster a spirit of collaboration that leads to cutting-edge ideas.

Here are examples of companies with successful coaching programs. These programs demonstrate that coaching not only transforms leaders but also drives the transformation of teams and entire organizations toward a more innovative and promising future.

Google - "Google's Oxygen Project"

Google is known for its leadership development program called "Google's Oxygen Project." This program includes coaching sessions for leaders that focus on fostering creativity and innovation in decision-making.

Cisco - "Cisco Leadership Excellence Program"

Cisco Systems offers the "Cisco Leadership Excellence Program," which includes coaching for leaders with a focus on innovation and creative decision-making.

Amazon Web Services (AWS)

Amazon's cloud division has implemented an approach to coaching in innovative leadership. Team leaders are trained to inspire their members to think creatively and address challenges in an innovative way. This has led to the creation of new cloud services and solutions.

These examples highlight how various leading companies have implemented internal leadership coaching programs to promote an innovative approach among their leaders. These programs help cultivate a culture of creative leadership and contribute to the ongoing success of the company in an ever-evolving business environment.

Coaching Programs Focused on Fostering Creativity

Creativity is the spark that ignites innovation and business transformation. In a world where originality and inventiveness are as valued as efficiency and execution, coaching centered on creativity proves to be a powerful tool for unleashing employees' creative potential. This type of coaching goes beyond traditional problem-solving methods; it delves into the realm of the human mind, challenging mental blocks and unleashing the innate ability to generate innovative ideas.

As we explore these examples, consider how coaching in creativity becomes a catalyst for innovative idea generation, product and service improvement, and the creation of. These programs not only inspire creativity but also drive transformation and continuous growth of organizations as a competitive advantage in an ever-evolving business world.

Here are some practical examples of companies with creative coaching programs:

Google - "Search Inside Yourself"

Google offers creative coaching programs, such as "Search Inside Yourself," which focus on developing employees' emotional intelligence and creativity.

Adobe - "Kickbox"

Adobe has established a creative coaching program called "Kickbox," which provides employees with resources and tools to drive innovative projects. The program fosters creativity and individual initiative.

Pixar - "Pixar University"

The animation company Pixar has a program called "Pixar University" that offers creative development courses and workshops for its employees. These programs help nurture the company's creative culture.


IDEO, a renowned international design firm, is known for its focus on creativity and innovation. The company offers creative coaching sessions to its employees, teaching them to approach challenges from a creative perspective. This has led to the creation of innovative solutions for clients in various industries.

These companies have recognized the importance of fostering creativity and innovation among their employees through coaching and creative development programs. These programs not only drive internal innovation but can also lead to the creation of more innovative products and services that benefit their customers and society as a whole.

Mentoring and Coaching: Essential Pillars in Business Innovation

In summary, mentoring and coaching play a fundamental role in promoting innovation within companies. The mentioned examples and success stories illustrate how these practices can boost creativity, critical thinking, and innovative problem-solving in various business contexts. By providing personalized guidance and fostering a continuous learning environment, companies can cultivate a culture of innovation that enables them to remain competitive and leaders in their respective industries.

Ricardo Alfaro


How to Organize Innovation in Your Company

The Key Stone to Success in a Constantly Changing World

Innovation has become a fundamental pillar for business success in the current era. Companies that manage to stay at the forefront in terms of products, services, and processes are the ones that survive and thrive in an increasingly competitive and ever-evolving market. For a company executive looking to drive innovation, it is essential to understand how to effectively organize this function within the organization. In this article, we will explain key tips on how to structure business innovation and ensure it becomes an integral component of the company's strategy.

Putting the Focus on Innovation in the Strategic Plan

Innovation cannot be an afterthought or an isolated project within the company; it must be intrinsically linked to the corporate strategy. This implies that innovation must be one of the fundamental pillars of the organization's strategic plan. Companies that excel in innovation understand that simply reacting to market changes is not enough; they must anticipate them and lead the transformation.

It is also important that this innovation aligns with the company's mission and has a logical connection to its business. An example of this is Apple. The company has based much of its success on constant innovation, integrating creativity and future vision into its strategy from the beginning. This has allowed them to develop revolutionary products such as the iPhone and the iPad.

Innovation Department or Integration Throughout the Company: Which Approach to Choose?

The decision of whether innovation should be led by a specific department or integrated throughout the entire company largely depends on the organization's focus and culture. Both approaches have their advantages and challenges.

1. Innovation Department:

Creating an innovation department can be beneficial if you are seeking a dedicated structure for generating new ideas and projects. This department can consist of innovation experts who work closely with other departments. This way of organizing innovation is appropriate when you need results and do not have enough time to initiate a cultural change process, which is always slow. However, you should be vigilant to ensure that the department does not become an end in itself and loses sight of its purpose.

A good example is Samsung, known for its focus on innovation and research. They have invested significantly in R&D and have multiple specific divisions focused on innovation, from consumer electronics to semiconductors. This has resulted in a wide range of successful products, including smartphones, televisions, and electronic components.

2. Integration Throughout the Company:

Innovation can be integrated into the culture and operations of the entire organization. This fosters creativity and collaboration at all levels, which can result in a greater diversity of ideas and approaches. The challenge often lies in the fact that this approach is slower and, at times, may lack small wins to energize projects. Many companies that have opted for this model have not been able to withstand the time needed for consolidation due to the pressure of business as usual. That's why, in any case, it demands significant doses of constant leadership and high resilience from top management.

An example of successful integration is Google, which encourages its employees to dedicate 20% of their time to innovative projects unrelated to their primary roles.

Innovative Culture: Fostering Creativity Throughout the Organization

Organizational culture plays a crucial role in the success of innovation. To foster creativity and innovation, it is essential for all employees to feel that their ideas are valued and that they have the freedom to experiment and make mistakes. Here are some key strategies to promote an innovative culture:

  • Exemplary Leadership:

Leaders should be role models in terms of creativity and willingness to take risks. They should actively encourage innovation and recognize and reward those who bring new ideas. "Exemplary leadership" refers to a leadership style in which the leader serves as a role model for other team members or the organization as a whole. In other words, an exemplary leader not only directs and makes decisions but also demonstrates behaviors and qualities that inspire and motivate others to follow their example.

  • Collaboration Spaces:

Designing workspaces that encourage interaction and collaboration can be essential for generating new ideas. An open and creative physical environment can inspire employees. If you want to learn more about this, you can read my article on Collaborative Communities, a New Way of Teamwork.

  • Training and Development Programs:

Providing training opportunities in creative thinking and problem-solving can help all team members contribute more effectively to innovation. These actions can range from designing training in critical and creative thinking skills, mentoring and coaching, or organizing innovation events or hackathons, to employee reward models with innovation proposals, project management training, or promoting a culture of error as an opportunity for improvement. I will delve into this important aspect in an upcoming installment.

Ultimately Responsible for Innovation

The question of whether innovation should depend on a specific department or the entire organization also extends to the ultimate responsibility for innovation. Ultimately, innovation should be a shared responsibility. Company leaders should establish a clear vision and commitment to innovation, while innovation teams (whether a department or all employees) should be responsible for executing this vision.

Additionally, considering involving external experts or consultants in the innovation process can provide a fresh perspective and new ideas to the organization. You can further explore this topic by reading my article on How to Create an Advisory Board that Drives Innovation in Your Company.

Open innovation, which involves collaborating with external partners, can also be an effective strategy to keep innovation fluid and responsive to changing market trends. In this regard, we can highlight the example of Procter & Gamble, a company that has adopted an open innovation strategy by creating its "Connect + Develop" initiative. This initiative focused on collaborating with external innovators to develop new products and technologies, leading to the successful launch of products like the Oral-B electric toothbrush.

In Summary ...

In today's business environment, innovation is essential to stay competitive and relevant. Effectively organizing innovation within the company requires a strategic vision, the integration of an innovative culture throughout the organization, and a structure that aligns with the company's needs and values.

By focusing on innovation in the strategic plan, deciding between an innovation department or integration throughout the company, fostering an innovative culture, and establishing shared responsibility, companies can be better prepared to face the changing challenges of the market and lead innovation in their industry.

Innovation is not a destination but a continuous journey. By following these tips and learning from the mentioned sources, executives can pave the way to success in a constantly evolving business world.

For further learning on this topic, I recommend the following readings:

"Innovation and Strategy" by Michael E. Porter.

"The New Imperative" by Henry Chesbrough.

"Innovation and Organizational Culture" by Edgar H. Schein.

"The Innovator's Dilemma" by Clayton Christensen.

Author: Ricardo Alfaro

Creating an Advisory Board to Drive Digital Transformation in Your Company

In today's era of technological shifts and fierce competition, the standout companies are the ones that embrace innovation and digital transformation. But how can a CEO steer their company to the forefront of innovation? The answer lies, among other things, in creating an Innovation Advisory Board, a potent strategy that can guide the company toward a brighter, more competitive future. Below, I outline some key steps for establishing a successful and impactful innovation council.

Defining Purpose and Vision

The pivotal first step in forming an Innovation Advisory Board is to define a clear purpose and vision. This purpose must be aligned with the company's overall mission, setting the direction for innovation. Whether it's enhancing internal processes, launching new products, or exploring fresh market opportunities, having a solid purpose serves as the compass guiding all future actions.

Selecting Appropriate Advisory Profiles

Once the purpose is set, selecting the right profiles for the Innovation Advisory Board becomes essential. Seek individuals who contribute diverse perspectives and experiences, including technology experts, industry leaders, and successful entrepreneurs. Ensure that members share a passion for innovation and possess the ability to constructively challenge the status quo.

Meeting Dynamics and Regulations

The dynamics of meetings are pivotal to the council's success. Draft a clear set of regulations outlining meeting objectives, frequency, and advisors' roles. Cultivate an environment that encourages free exchange of ideas and respectful debate. Also, consider assigning specific tasks to advisors to leverage their individual knowledge and experiences. Additionally, it's important not only to discuss successes but also failures and the lessons learned from them.

Generating Value Through Advisory Participation

The true magic of an Innovation Advisory Board lies in its potential to generate tangible value for the company. Foster active participation of advisors in identifying opportunities, formulating strategies, and resolving challenges. Empower advisors to act as catalysts for change, bringing fresh ideas and innovative visions that might otherwise go unnoticed.

Advantages of Having an Innovation Advisory Board

A company with an innovation council showcases its commitment to innovation to stakeholders and employs it as a brand positioning strategy. Nevertheless, that's not the only advantage; others include:

  • Diversity of Perspectives: A variety of experiences and knowledge enrich decision-making and strategies.
  • Network of Contacts: Advisors can bring valuable connections with other companies and industry leaders.
  • Acceleration of Innovation: The board can provide innovative ideas and approaches that drive digital transformation.
  • Accountability: The board can serve as a supervisory mechanism to ensure innovation remains a priority.

However, like any endeavor, risks must be considered. Setting up and maintaining the council can be resource-intensive, both in terms of time and money. Employees might also feel threatened by external intervention, and conflicts of interest can arise. Quantitatively measuring the council's impact can also be challenging.

Closing the Innovation Gap

Ultimately, establishing an Innovation Advisory Board can serve as a catalyst for transforming a company into a sector leader. By following the steps outlined—from defining purpose and vision to generating tangible value through advisory participation—CEOs can bridge the innovation gap and position their companies for success in the digital era. As shown in the HBR article "The Board's New Innovation Imperative" governing innovation in the company remains one of the significant challenges for CEOs and boards.

Ricardo Alfaro

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Teleworking: A positive transformation for companies?

COVID-19 brought about a significant change in the way companies operate, driving the mass adoption of teleworking. Now, when the WHO has already declared the end of the pandemic, it is essential that we stop analyzing the advantages and disadvantages of teleworking for companies. In this article, we'll take a look at those pros and cons, backed by proven data and studies. We will also explain in which jobs, functions or industries it is more advisable and in which it is less suitable.

Advantages of Teleworking

Time puts things in their place and, probably, not all the advantages of the beginning have been maintained. However, some of them remain:

  • Increased productivity: Although it cannot be extrapolated to all companies, according to a study carried out by Stanford, teleworking increases productivity by 13% (Bloom et al., 2015). By avoiding the commute and distractions of the office, hardworking individuals can focus more on their tasks, which leads to greater efficiency and positive results for the company.
  • Cost reduction: By enabling telecommuting, companies can significantly reduce the expenses associated with maintaining a physical office space. These savings are reflected in decreased rent, utilities, and overhead (Gajendran & Harrison, 2007). In addition, the company can save on travel costs and relocation of personnel.
  • Increased talent retention: Telecommuting provides flexibility for employees, which can help retain those who value work-life balance. According to an Owl Labs report, 80% of employees consider telecommuting to be an important benefit for job retention (Owl Labs, 2021). By offering this option, companies can attract and retain highly-skilled professionals.
  • Expansion of global talent: Telecommuting removes geographic barriers, allowing companies to access a broader talent pool. They can hire qualified professionals regardless of their geographical location, which provides the opportunity to form diverse and multidisciplinary teams (Arvanitis & Lorenz, 2021). This diversity can drive innovation and creativity within the organization.
  • Greater well-being and job satisfaction: Several studies have shown that teleworking improves the well-being and job satisfaction of employees (Golden, 2021). By avoiding the stress of commuting and providing greater autonomy over the work environment, employees can experience a better work-life balance, which translates into greater motivation and engagement.

Disadvantages of Teleworking for Companies

As we said above, not all are advantages, and some of the disadvantages have become more apparent as the pandemic has lost steam.

  • Less cohesion and collaboration: Telecommuting can make it difficult to build strong personal relationships between employees and affect team collaboration. Not sharing a physical space can decrease spontaneous interaction and informal communication, which can hinder creativity and idea generation (Johnson et al., 2021).
  • Management and Supervision Issues: For some roles and functions, performance monitoring and monitoring can be more challenging in the telework environment. Directors and managers may face difficulties in assessing and maintaining the productivity of remote workers, which requires the implementation of effective monitoring systems and tools.
  • Impact on organizational culture: Teleworking can affect the cultural cohesion of a company by making it difficult to transmit values and organizational identity. It is important that companies adapt their management practices and clearly communicate shared values and objectives to maintain a strong organizational culture (Chaturvedi & Agrawal, 2020).
  • Possible lack of internal equity: Many companies have functions that cannot be provided remotely and others that can. As a general rule, the fact that headquarters can telework and factories or territorial networks does not generate internal inequities and the perception of 'privilege' for people in central services.

Recommendations for Teleworking by Job Positions, Functions and Industries

  • Most suitable positions for telecommuting: Telecommuting is especially suitable for roles that require a high degree of independence and flexibility, such as programmers, graphic designers, copywriters, data analysts and consultants. These positions are often able to perform their work efficiently using online communication and collaboration technologies.
  • Roles that require face-to-face interaction: Some roles, such as intensive teamwork, complex project management, and sales, can benefit from face-to-face interaction. These activities often involve fluid communication and joint decision-making, which encourages collaboration in a physical setting.
  • Industries with clear advantages: Telecommuting is especially beneficial in knowledge-based industries such as information technology, digital marketing, research and development, and consulting. These industries are focused on intellectual tasks, and access to global talent can provide a competitive advantage.
  • Industries with additional challenges: In industries such as manufacturing, logistics, and retail, telecommuting may be less suitable due to the operational and hands-on nature of the roles. These industries often require a physical presence to carry out essential tasks, such as production, assembly, and inventory management.

The four golden rules for effective teleworking.

Teleworking has proven to be a successful strategy for many companies in the post-pandemic scenario. However, it is important to be aware of potential downsides, such as decreased collaboration and management challenges, and tailor practices and policies based on the specific needs of each business and function. By strategically and consciously embracing telecommuting, companies can maximize their benefits and minimize potential downsides. Some key recommendations include:

  1. Establish clear policies and procedures: It is essential to establish clear guidelines on expectations, schedules, communication and delivery of results for employees who work remotely. These policies must be flexible and adapt to individual needs and the characteristics of each position.
  2. Foster effective communication and collaboration: Companies should invest in online communication and collaboration tools to facilitate interaction and teamwork. These tools can include video conferencing platforms, real-time chat, and project management systems.
  3. Provide adequate technological support: It is essential to ensure that employees have access to the necessary tools and technologies to perform their work efficiently. This includes computer equipment, up-to-date software, and secure access to company systems and data.
  4. Promote employee health and well-being: As telecommuting becomes more common, it is essential to prioritize the physical and mental well-being of employees. Companies can offer wellness programs, flexible hours, regular breaks and encourage work-life balance.


In summary, teleworking offers a series of significant advantages for companies in the post-pandemic scenario. But it must be applied in moderation (better 2 days a week). Through a strategic approach and proper implementation, organizations can reap these benefits, such as increased productivity, reduced costs, and improved employee well-being. However, it is important to consider potential downsides, such as decreased collaboration and management challenges, and adapt practices and policies accordingly.

Ultimately, telecommuting is not a one-size-fits-all solution, and its suitability varies across jobs, functions, and industries. Companies must carefully assess the specific needs of their organization and find the right balance between remote work and a physical presence in the office. By doing so, they can take full advantage of the benefits of telecommuting and build a more flexible, efficient and fulfilling work environment for all.

Ricardo Alfaro



Arvanitis, S., & Lorenz, F. (2021). The impact of telework on innovation in response to the COVID-19 pandemic. Research Policy, 50(9), 104218.

Bloom, N., Liang, J., Roberts, J., & Ying, Z. J. (2015). Does working from home work? Evidence from a Chinese experiment. The Quarterly Journal of Economics, 130(1), 165-218.

Chaturvedi, S., & Agrawal, V. (2020). Impact of Covid-19 on the world of work. Indian Journal of Industrial Relations, 55(4), 643-651.

Gajendran, R. S., & Harrison, D. A. (2007). The good, the bad, and the unknown about telecommuting: Meta-analysis of psychological mediators and individual consequences. Journal of Applied Psychology, 92(6), 1524-1541.

Golden, T. D. (2021). Work from home after the COVID-19 outbreak. WorldatWork Journal, 30(2), 6-17.

Johnson, S. K., LeBreton, J. M., & Zhang, Z. (2021). Advantages and disadvantages of telecommuting for individual employees: A meta-analysis. Journal of Applied Psychology, 106(4), 442-477.

Owl Labs. (2021). State of remote work 2021. Retrieved from


How Artificial Intelligence Will Shape the Future of Work


AI: The Imminent Transformation

Currently, Artificial Intelligence (AI) has become an omnipresent technology that is rapidly redefining the global labor landscape. No one will escape this trend. As AI becomes more advanced and sophisticated, its impact on the future of work will be profound and far-reaching. This article will examine the impact of AI on our labor landscape, exploring both the challenges and opportunities that arise from this transformation.

Automation and Enhanced Productivity

AI-driven automation has the potential to increase productivity in various sectors of the economy. According to a recent study by consulting firm McKinsey, it is estimated that 45% of work activities in Spain can be automated using AI-based technologies. This could free workers from repetitive tasks and allow them to focus on more creative and high-value activities. However, the widespread adoption of AI also poses challenges in terms of retraining and relocating affected workers.

Changes in Required Skills

As AI becomes more integrated into the work environment, the skills required by employees also undergo significant changes. According to a report by the Organisation for Economic Co-operation and Development (OECD), the demand for cognitive and social skills is expected to increase considerably, while manual and routine skills will become less relevant. This implies that workers will need to acquire new competencies, such as critical thinking, problem-solving, and emotional intelligence, to adapt to the new AI-driven work environment. Of course, there will be highly reputed and well-paid manual workers, although mostly in the arts or craftsmanship field.

Impact on Employability and Inequality

While AI has the potential to create new job opportunities, it also poses challenges in terms of inequality and employability. According to a study by the European Commission, automation is expected to disproportionately affect less skilled workers, widening the gap between those with advanced skills and those with less in-demand skills. To prevent an increase in inequality, it will be crucial to implement training and reskilling programs and policies that help workers adapt to the changing demands of the labor market.

New Opportunities and Emerging Roles

Despite the challenges posed by AI, it also opens up new opportunities and emerging roles in the labor market. For example, the demand for professionals specialized in AI, data analysis, and cybersecurity is on the rise. Additionally, the collaboration between humans and AI systems can lead to greater efficiency and innovation capacity within organizations. Fostering training and development is essential. As Artificial Intelligence becomes integrated into the work environment, new opportunities and emerging roles arise in the Spanish job market. These opportunities are present in both the creation of new jobs and the transformation of existing roles.

Positions of the Future

The following are some key areas where AI is generating new job prospects:

  • AI Experts: With the growing adoption of AI, the demand for professionals specialized in this technology is increasing. AI experts are responsible for developing and applying algorithms, models, and intelligent systems that drive automation and data-driven decision-making. These professionals play a crucial role in the implementation and optimization of AI solutions across various sectors, from healthcare to manufacturing.
  • Data Analysts: AI relies on large volumes of data to operate effectively. Data analysts are responsible for collecting, cleaning, and analyzing data to extract meaningful information and patterns. These professionals play a fundamental role in the development and enhancement of AI systems, as well as in data-driven decision-making within organizations.
  • Cybersecurity Specialists: With the increasing reliance on AI and the digitalization of business processes, system security becomes crucial. Cybersecurity specialists focus on protecting systems and data from cyber threats, including developing advanced AI-based security solutions. These professionals deal with identifying and mitigating risks, as well as ensuring data integrity and confidentiality in an increasingly connected environment.
  • Human-AI Collaboration Professionals: As AI becomes more advanced, the collaboration between humans and AI systems is expected to become more common. Professionals who can interact and work closely with AI systems, leveraging their capabilities and complementing their skills with human intelligence, will be highly sought after. These roles involve the ability to understand and effectively use AI to enhance efficiency and innovation within organizations.

These are just some of the emerging opportunities that AI is creating in the Spanish labor market. As technology continues to evolve, it is likely that new roles and opportunities will emerge, and it will be crucial for workers to prepare and stay updated with the necessary skills to make the most of this changing landscape. Additionally, keep in mind that these trends are based on a general observation of the impact of AI on the labor market and may vary depending on specific contextual and industry factors in each region.


In summary, the impact of Artificial Intelligence on the future of work will be significant and transformative. While AI-driven automation has the potential to increase productivity and free workers from repetitive tasks, it also poses challenges in terms of retraining and job repositioning. Acquiring new skills will become a key requirement to maintain employability in an increasingly AI-driven work environment. It is essential that policies and programs for training and reskilling are implemented to ensure a fair and equitable transition. Addressing the challenges of inequality and employability is also crucial to prevent widening gaps between highly skilled and less skilled workers.

Ultimately, the key to harnessing the full potential of AI in the future of work lies in a combination of adaptability, continuous training, and inclusive labor policies.

Ricardo Alfaro

Unleash the Power of Corporate Wellbeing: 5 Benefits That Will Transform Your Organization

The business world is a dynamic and competitive stage, where successful organizations constantly seek ways to maximize performance and achieve sustainable growth. In this article, we will explore five key benefits of implementing a corporate wellbeing plan. From increasing productivity to improving job satisfaction, you will discover how this transformative approach can propel your organization to new heights.

1. Boosting Productivity:

An effective corporate wellbeing plan acts as a catalyst for increasing workplace productivity. When employees feel valued and cared for, their engagement and motivation soar. Access to physical, mental, and emotional wellbeing programs such as exercise sessions, health counseling, and work-life balance initiatives fosters a focused and energetic mindset. Employees feel supported in reaching their full potential, resulting in improved efficiency and work quality.

2. Enhancing Job Satisfaction:

Job satisfaction is a cornerstone of business success. A robust corporate wellbeing plan directly contributes to enhancing employee satisfaction. By providing an environment that promotes holistic wellbeing, the organization demonstrates its commitment to the overall welfare of its workforce. This creates a sense of value and appreciation, leading to increased loyalty, commitment, and talent retention. A satisfied employee is more likely to strive for shared goals and maintain a positive work environment.

3. Reducing Stress and Absenteeism:

Stress is one of the biggest challenges organizations face today. A corporate wellbeing plan can significantly reduce workplace stress, which in turn decreases absenteeism levels. By providing resources and activities designed to manage stress, such as mindfulness programs, recreational activities, and time management training, employees learn to better handle work pressures. This results in improved attendance, fewer stress-related illnesses, and increased overall resilience.

4. Promoting a Collaborative and Positive Environment:

A well-designed corporate wellbeing plan fosters a collaborative and positive work environment. By providing opportunities for social interaction and the building of healthy relationships, employees feel more connected to one another and to the organization as a whole. Wellbeing programs can include group activities, social events, team-building sessions, and mentorship programs. These initiatives promote open communication, collaboration, and mutual support, strengthening team bonds and improving internal cohesion. A positive and collaborative work environment is conducive to creativity, innovation, and achieving shared objectives.

5. Attracting Talent and Enhancing Company Reputation:

In a highly competitive job market, having a robust corporate wellbeing plan has become a decisive factor in attracting and retaining top talent. Talented candidates seek organizations that prioritize their wellbeing and offer a balanced and healthy work environment. A proactive focus on employee wellbeing becomes a key differentiator and can help the company stand out among its competitors. Additionally, when employees feel satisfied and valued, they become brand ambassadors and contribute to enhancing the company's reputation both internally and externally.

In conclusion, a corporate wellbeing plan is a strategic investment that brings forth a range of significant benefits for the organization. From increased productivity and job satisfaction to reduced stress and absenteeism, this holistic approach improves employee performance and overall health. Furthermore, it fosters a collaborative and positive work environment, attracts talent, and enhances the company's reputation. For CEOs and HR directors, implementing a corporate wellbeing plan is a crucial step towards sustainable success and continuous organizational growth.

Remember, employee wellbeing is not only an act of corporate responsibility but also a catalyst for business excellence. By investing in employee wellbeing, you sow the seeds of a culture of success, where each individual can shine and contribute to achieving common goals. Embrace wellbeing and reap the rewards of a prosperous and flourishing organization!

Ricardo Alfaro